What is DMA/CMA/Markets level data?
A DMA, or Designated Market Area (also known as a Media Market, Market Level, or Local Level), is a region where the population can receive the same radio station offerings and internet content. DMAs are used to determine what content radio listeners receive. Read more about DMAs here.
A CMA (Census Metropolitan Area) is a Canadian region where the population receives the same radio station offerings and internet content. CMAs determine what content Canadian radio listeners receive. CMAs are formed by one or more adjacent municipalities centered around a population center. Read more about CMAs here.
For our products, streaming activity from some providers is broken out by DMA/CMA market level depending on your selected region: US or Canada. You must be licensed to view this data as part of your Luminate Data package.
If you don't have a Luminate Data account, contact us by filling out and submitting this form. To see whether you have access to Markets/DMA/CMA data, select your region by going to the upper right hand corner of your Music Connect console:
If you have access to DMA/CMA information, a "Markets" tab in any Dashboard will be available to you. Choose or search for any Song, Album, or Artist Dashboard and click the "Markets" tab:
DMAs can overlap with multiple metropolitan areas. Conversely, very large metropolitan areas may be divided into multiple areas. A map of United States and Canada DMA/CMAs can be found in Music Connect from the Markets tab of any Dashboard as shown above:
A DMA is usually named by its largest city.
Note: DMA is not the same as Market Level data. Ex: San Francisco - Oakland - San Jose. San Jose cannot be broken out individually:
If you have a Luminate Data account, please log in to the Knowledge Base with those credentials in the upper right hand corner of this page to read more:
If the Markets tab and DMA/CMA data is not accessible to you, please reach out to your sales representative or submit a ticket.
Related Articles
How do I find Canada data?
If you are permissioned for Canadian data, click the flag in the upper right hand corner. Click the Canadian flag to switch the Music Connect UI to reflect Canadian stations and markets: If you were getting Canadian data in BDSradio, but don't see a ...How do I find Metro Radio Streaming?
From the Luminate Music Connect home page, click the home icon in the upper left hand corner: Click the Home icon will present a list of modules, simply click on Metro Radio Streaming: You're ready to get started exploring Metro Radio Streaming. If ...How do I get my music tracked by Luminate Data?
Luminate Data tracks sales, streaming, and radio airplay. You must register your ISRC, UPC/EAN, and encode your music to be fully tracked. The registration process will take 2-3 business days. We can check if your registration was successful after ...How do I run a Format Chart report?
The Format Chart Report offers a side by side comparison of Streaming, Airplay Spins, and Airplay Audience for a list of Songs ranked by the selected Airplay Spins. Report results will display National and Market (DMA) Level (if selected) ranks and ...Does Music Connect have data outside of the US?
Music Connect Global tracks sales & streaming globally. Major streaming services provide digital streaming and sales. For more information regarding Global Streaming data: What audio streaming DSPs are represented in Music Connect? What video ...