A DMA, or Designated Market Area (also known as a Media Market, Market Level, or Local Level), is a region where the population can receive the same radio station offerings and internet content. DMAs are used to determine what content radio listeners receive. Read more about DMAs here.
A CMA (Census Metropolitan Area) is a Canadian region where the population receives the same radio station offerings and internet content. CMAs determine what content Canadian radio listeners receive. CMAs are formed by one or more adjacent municipalities centered around a population center. Read more about CMAs here.
For our products, streaming activity from some providers is broken out by DMA/CMA market level depending on your selected region: US or Canada. You must be licensed to view this data as part of your Luminate Data package.
If you don't have a Luminate Data account, contact us by filling out and submitting this form.
To see whether you have access to Markets/DMA/CMA data, select your region by going to the upper right hand corner of your Music Connect console:
If you have access to DMA/CMA information, a "Markets" tab in any Dashboard will be available to you. Choose or search for any Song, Album, or Artist Dashboard and click the "Markets" tab:
DMAs can overlap with multiple metropolitan areas. Conversely, very large metropolitan areas may be divided into multiple areas. A map of United States and Canada DMA/CMAs can be found in Music Connect from the Markets tab of any Dashboard as shown above:
A DMA is usually named by its largest city.