What is Music 360?

What is Music 360?

Music 360 is our annual study focused on consumer behavior around music. Find out how people discover music, occasions and mood for listening, preferred technology and devices, which streaming providers they use, their music streaming experience, which festivals they attend and other live music trends, brand sponsorship opportunities, and so much more. Music 360 can help answer questions like:
  1. How do I find out more about the behaviors/attitudes/brand preferences of my artist’s fans?
  2. How can I track the impact of live events or live streaming events?
  3. How can I find out more about the audience that is driving streaming to better target them?
  4. What is the right pricing plan for merchandise or bundle offerings?
  5. How do consumers discover new songs/artists?
  6. Which social platforms drive fan engagement?
  7. How can I inform brand partnership opportunities for artists?
To learn more, please email us at data.research@mrcentertainment.com.
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